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Showing posts from June, 2025

The Future of Food Packaging: Trends to Watch in 2025

  In an era where sustainability, convenience, and technology intersect, the world of food packaging is undergoing a transformative shift. As we move into 2025, both consumers and brands are demanding smarter, greener, and more functional packaging solutions. Whether it’s eco-conscious shoppers avoiding plastic or tech-savvy consumers seeking intelligent features, the future of food packaging is being shaped by innovation and awareness. Here are the top trends to watch in food packaging in 2025 — each pointing toward a future that is sustainable, smart, and socially responsible. 1. Smart Packaging: Intelligence on the Shelf One of the most promising advances is the rise of smart packaging . This includes: QR codes or NFC chips for real-time product information. Time-temperature indicators (TTIs) that change color if food safety is compromised. RFID technology for improved inventory tracking and supply chain transparency. In 2025, consumers want to interact with their food pac...

Building a Culture of Innovation in Brand Experience Teams

  In today’s hyper-competitive, experience-driven economy, brands are no longer just about logos and slogans—they’re about feelings, journeys, and memorable moments. To keep pace with shifting consumer expectations and the relentless march of technology, brands must constantly innovate. But innovation doesn’t happen in isolation. It thrives in a culture that encourages experimentation, values creativity, and rewards risk-taking. For brand experience teams, building a culture of innovation is not just an advantage—it’s a necessity. In this blog, we’ll explore what it means to cultivate a culture of innovation in brand experience teams, the core principles that support it, and actionable strategies to embed innovation into the team’s DNA. 1. Understanding Innovation in Brand Experience Before diving into culture-building, it’s important to define what innovation means in the context of brand experience. Innovation in brand experience isn't just about creating the next big thing—it’s ...